Quick Thought on the "Great Deception"

That's what Justin Wolfers likes as the name for the current economic calamity the world faces FYI.

In the face of economic hardship, cost-cutting, budget-slashing, and general acrimony towards spending dough, the great companies see opportunity. If everything looks like it's going to hell, the CMO says, "Thank God. Now I can really start implementing my plan." In a good way.

As an organization targeting individuals with disposable income, the Phonothon's best opportunity seems to be looking ahead. People don't like to talk about it. Obviously. People don't like to think about it. Obviously. They don't want 100% tax-deductible solicitations during it. Obviously. But it's here. The good and the bad. Even the ugly. What would be really ugly would be ignoring the future, ignoring the growth that the school will go through and the program will go through.

The sun will come out tomorrow. Donate your bottom dollar. Especially if you're freaking out about your top dollar. Things are going to get better. AIG was too big to fail. Phonothon and Annual Giving are too good to fail. Forget Obama; we've got the hope.